What Is a Pillar Post in Content Writing and Why Your Ideas Need One
Many writers hear the phrase “pillar post” and feel a small wave of confusion. It sounds technical, like something only big marketing teams use, not solo bloggers or climate educators working late at night with weak Wi‑Fi and strong tea. But pillar posts are not only for marketers. They are powerful for anyone who wants […]
News Article Writing Format vs Blog Post Format for Climate and Justice Stories
You click on a piece about climate justice. Within three seconds, you can tell if it is a straight news report or a personal blog. The headline feels different, the opening line feels different, and even the way numbers appear on the page feels different. That instinct is powerful. If you write about climate, politics, […]
What Is Freelance Article Writing? A Clear Guide For New Writers
If you enjoy writing and care about big issues like climate change, inequality, or democracy, you have probably wondered if you can turn that into paid work. All over the world, people now earn money by writing articles for websites, magazines, and blogs, without sitting in a newsroom or office. That is where freelance article […]
Editing Like a Pro: A Two-Pass System To Tighten Any Article In 20 Minutes
I care about the planet, people, and power. I also care about words. The hard part is that my writing life often happens between meetings, night shifts, or doomscrolling climate news. My drafts end up full of heart, but also full of waffle. Strong ideas get buried under long paragraphs and soft phrases. A sharp […]
SEO without the Fluff: Using Keywords Inside Real Articles
You care about the climate, justice, or your local community, not vanity metrics. You want your writing to reach real people who might join a strike, show up to a meeting, or change how they live, without your work sounding like clickbait. I feel the same. This guide is my attempt at ethical SEO without […]
Voice and Tone in Article Writing: How to Sound Like Yourself Every Time
If you care about justice, climate, or any big change, you already know words can heal, harm, or numb. The internet is full of content that says a lot and means very little. You and I do not have time for that. When I talk about voice and tone in writing, I am really talking […]
How to Rewrite Boring Articles into Engaging Posts with the Same Facts
I am staring at a grey wall of text about climate justice. The facts are sharp, but the writing feels like homework. My eyes slide off the screen. My heart does too. If you have ever felt that, this guide is for you. In this post, I will show you how to turn a dry […]
The 30 Minute Article Outline I Use For Clear, Ethical Stories
You care about the climate, justice, power, and how it all fits together. You want to write about it. Maybe you want to reach your friends, your community, or that one person who still says “I am sure it will be fine”. But the blank page feels loud. You are short on time, your brain […]
Writing for Skimmers: How I Structure Articles People Actually Finish
Most of the people I write for are like you and me: climate aware, ethically restless, and tired. You care, but your brain is fried by news, crises, and constant scrolling. So you skim. If I want my words to shift behaviour, not just feelings, I have to write for skimmers, not for some imaginary […]
The Source Sandwich Method: Add Research Without Overwriting Your Voice
I care about climate, justice, and the messy politics of real life. I want to sound informed, not robotic. The problem is, when I start adding research, my writing often stiffens up. Whole paragraphs begin to sound like they were copied out of a report, or packed with quotes I barely explain. If you know […]